|
|
|
|
|
|
China Internet Marketing |
China Internet Marketing -
How to build a site for the American market.
By Scott
J. Pattersonn
With all the talk of how to make a great website and
ways to
keep visitors, it is important to also understand
the other
side of designing an Internet business.
Every day, thousands of websites that use Internet marketing
find unique
ways to
turn away visitors and potential customers.
Although many
webmasters know about the obvious
"turn-offs", there
are many
little details that "tick-off" visitors
and make
them leave.
In fact, I have found that there are 13 "small"
items that can
make or break a website. To avoid having your
visitors "click-
away" from your site make sure that you include the
following
things:
1) A Professional Appearance: Most websites
don't need
flash effects or dazzling visuals. But, your
Internet
business should be perceived as legitimate site,
built by
someone who cares about the content and appearance.
In other
words, the colors and graphics should blend well
with one
another. In addition, all web-copy should be
dynamic and
devoid of grammar or spelling mistakes. Finally,
any images
on the page should enhance the experience for your
visitors
without distracting them.
2) Proper Navigation: The pages on your
website should be
easily connected. To do this, every section should
connect to
the main page, with a clear and concise menu. Don't
make your
visitors spend a lot of time looking for different
sections.
Help them by ensuring that the navigation of your
site remains
constant throughout all pages.
3) An Obvious Theme: Your index page should
immediately
let the visitor know what you are selling or
promoting.
Usually the best way to do this is by briefly
describing the
purpose of your website and include product photos
that can
help people understand your purpose.
4) A Logo: One of the best ways to "brand"
your site and
remain unique is to have a logo for your Internet
business.
By having a logo, your website is more likely to
make
an "impression" with your visitors and develop a
following.
Any logo used needs to be consistent with the theme
and color
scheme of your site.
5) FAQs: There will be times when your
visitors have a
question that is not covered by the standard
descriptions or
sales pages. To help them out, it is important to
have a
section that is devoted to answering common
questions. By
creating a FAQ page, your prospects can easily find
the
answers to their questions and will be more likely
to order
from your site.
6) What's New Section: With repeat visitors,
there will
be times when you want to update them with current
news or
promotions. The best way to do this is to create a
"What's
New" section. That way, you can inform old
visitors, while
making sure that they know about all current
marketing
campaigns.
7) Contact Information: Eventually, your
website visitor
will have a question for you. Because of this, it
is vital
that you list all possible ways that they can reach
you. By
creating a contact page, you will be able to answer
questions
and reinforce the fact that there is an actual
person behind
the website.
8) Feedback Forms: The best websites always
change,
catering to the needs of the visitor. In order to
find out
what your customers need, it is important to solicit
feedback
from them. A common way to do this is by creating a
feedback
form on the site, which includes questions that will
help
improve the overall quality of the Internet
business.
9) Privacy Policy: With the problem of spam,
many people
are afraid to give out personal information such as
their
email address and credit card numbers. To help
alleviate this
fear, you need to include a "Privacy Policy"
section.
Basically this page will let them know how all
information is
used and if they will be contacted in the future.
It is
better to upfront about your practices than to be
accused of
mishandling information.
10) Email List: Top websites work on
developing an email
list of prospects that can be contacted in the
future. This
should go without saying, but your email list
subscription
area should have a prominent position on your web
page. In
addition, include a quick blurb about any incentive
that you
offer to visitors for joining the list.
11) About Us: Most website visitors
appreciate knowing
that a business is run by an actual human being. To
help
personalize your website, you need to include a
little
information about both you and your online
business.
12) Sales Page: Even with the best product
descriptions,
it is important to create a dedicated page that
describes how
your products are superior to your competitors.
This section
should be a summary of all your key features written
in a
dynamic tone. Basically, you want your visitors to
read this
page and immediately buy from you. An example of a
sales
page, can be seen from my own site:
http://mizambar.com/whyevileye.html
.
13) Refund/Return Policy On the other side,
there will be
times when a customer is not happy. To help
alleviate any
fears that they might have about purchasing online,
there
needs to be a section where potential customers can
read your
rules on accepting returns and refunds. Carefully
list how
and if you accept refunds. If you do not, then be
upfront
about it.
Because there are over a million websites on the
Internet, it
is now vital that you give your visitors what they
need.
Unfortunately, they will never tell you what is
necessary.
But, by including these 13 items in the design of
your
website, you can assured that you will have a
distinct
advantage over your competitor's Internet business.
Scott J. Patterson designed and promoted his own
online store
with NO computer experience. To find out how he did
it, be
sure to check out a FREE copy of his ebook:
http://www.buildingastore.com/free-ebook.html?13L
|
|
|
|
